Lucy Kudhail is a fashion buying and brand consultant with 12+ years’ experience leading teams and shaping product strategy for major UK retailers including Fenwick, Selfridges and Yoox Net-A-Porter.

She has managed complex budgets and delivered creative, commercially focused projects—from launching premium retail spaces and new brand partnerships to overseeing store concepts and capex developments. Her expertise spans womenswear, leather goods, jewellery and footwear, with a focus on helping brands tell their story through product and experience.

Lucy takes a thoughtful, collaborative approach, working closely with brands to define goals, refine wholesale strategy and build collections that resonate with customers. She maintains strong relationships with global showrooms and buyers, giving clients access to international markets and trend insights.

Whether supporting established retailers or emerging brands entering new markets, she brings structure, clarity and a fresh, industry-informed perspective.