A Global Fashion Buying and Brand Consultant

Elevate your business with expert Buying and Brand advice

Lucy Kudhail is a fashion buying and brand consultant with over 12 years of experience leading buying teams and shaping product strategy and brand direction for some of the UK’s best known department stores and online retailers, including Fenwick, Selfridges and Yoox Net-A-Porter Group.

Throughout her career, she has managed complex budgets, and delivered projects that balance creativity with commercial success - from launching elevated spaces and introducing new brand partnerships to overseeing store concept and capex developments. Her expertise spans womenswear, leather goods, jewellery and footwear and her true focus is helping brands tell their story through product and experience.

Lucy believes in a thoughtful, collaborative approach - working closely with brands to understand their goals, refine their wholesale strategy, and create collections that resonate with the end consumer and achieve commercial goals.

She maintains trusted relationships with global showrooms and buyers, offering clients unique access to international markets and trend opportunities.

Whether supporting an established retailer looking to evolve or an emerging brand ready to grow or enter a new market, she brings structure, insight and a fresh perspective grounded in real industry experience.